Alessia Caruso

Senior Product Designer • UI/UX Designer

Barcelona, ES.

About

Senior Product Designer with 15+ years of experience designing digital products across Travel, SaaS, eCommerce and B2B environments.

I design intuitive digital experiences by balancing user needs, business goals and technical feasibility, transforming complex challenges into simple, scalable solutions.

With a strong foundation in UI/UX and frontend development, I work closely with Product Managers, Engineers and stakeholders to bridge design and implementation, contributing to products that are both user-centred and business-driven. I continuously explore emerging technologies, including AI, to streamline design workflows, accelerate discovery and improve the way digital products are designed and delivered.

Work

Freelance

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Independent Product Designer & Digital Consultant

Barcelona, Spain & Fully Remote, Spain

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Summary

Partner with startups, SMEs and international clients to design digital products from discovery to delivery, combining product thinking, UX strategy and visual design to create intuitive, scalable experiences aligned with business goals.

Highlights

Led end-to-end design projects across SaaS, eCommerce and corporate websites, from user research and information architecture to high-fidelity prototypes and implementation.

Designed user journeys, wireframes and interfaces that improved usability, accessibility and overall customer experience.

Collaborated directly with clients to identify business challenges, define product requirements and translate complex needs into practical digital solutions.

Worked closely with developers to ensure smooth implementation, leveraging frontend expertise to improve communication and reduce design-to-development friction.

Integrated AI-powered tools into the design workflow to accelerate research, ideation, content creation and rapid prototyping.

Volotea (via Multiplica Talent)

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UI/UX & Product Designer

Barcelona, Remote, Spain

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Summary

Collaborated within a cross-functional product team to improve customer-facing experiences across Volotea's web and mobile platforms, contributing to booking journeys, Design System evolution and conversion-critical product initiatives.

Highlights

Designed and refined end-to-end booking journeys, balancing user needs, business objectives and technical feasibility.

Contributed to the evolution of Volotea's Design System, improving reusable components, iconography and documentation while supporting the migration from the Legacy Design System.

Redesigned checkout experiences, including GDPR consent flows, simplifying mandatory interactions while supporting legal compliance and business objectives.

Collaborated daily with Product Managers, Developers, QA Engineers, Copywriters and business stakeholders to deliver scalable, production-ready solutions.

Produced high-fidelity prototypes, design specifications and developer handoff using Figma and Zeroheight.

Oxatis S.L.

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Senior UI/UX Designer & UI Developer

Barcelona, Remote, Spain

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Summary

Collaborated within Agile product teams to design and continuously improve SaaS and eCommerce solutions, translating business requirements into intuitive digital experiences.

Highlights

Designed user journeys, wireframes, prototypes and interfaces that improved usability and supported business objectives.

Worked closely with Product Managers, Developers and stakeholders during Agile planning, contributing to product evolution and design decisions.

Conducted internal usability evaluations and user analysis to support evidence-based product improvements.

Collaborated with Engineering through Jira-based Agile workflows, improving design handoff and reducing delivery iterations.

Consistently achieved individual and team KPIs while contributing to continuous product improvements.

ePages Southern Europe

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Visual & Web Designer | E-Commerce Specialist & International Speaker

Barcelona, Spain, Spain

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Summary

Designed eCommerce experiences while supporting merchants across Southern Europe, helping transform business needs into effective digital solutions through user-centred design and close collaboration with technical teams.

Highlights

Designed responsive eCommerce websites tailored to different industries and customer needs.

Partnered directly with merchants to identify opportunities for improving usability, functionality and customer experience.

Collaborated with Project Managers and Developers to deliver scalable CMS-based digital solutions.

Represented ePages at international conferences, trade fairs and webinars across Spain, Italy and Germany, delivering product demonstrations and sharing best practices in digital commerce.

Worked daily in multicultural environments using Italian, Spanish and English.

Education

University of Milan

Milan, Lombardy, Italy
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Bachelor's Degree Digital Communication, Informatics Grade: 99/110

Languages

English

Spanish

Italian

Certificates

Master Online - AI for Creatives

Founderz

Agile Software Projects: Software Design

Codecademy

Agile for Tech Leaders: UX Design & Agile

Codecademy

Reimagining CX with Generative AI

Skillsoft

Design Thinking

Udemy Certificate of Completion

Mind Mapping: Double your Productivity

Udemy Certificate of Completion

Skills

AI Workflow Tools

ChatGPT, Lovable, Magnific.

Core Expertise

Product Thinking, UX Strategy, Customer Journey, Design Systems, Interaction Design, Information Architecture, Accessibility (WCAG), Developer Handoff.

Design Tools

Figma, Adobe CC, Wordpress.

Collaboration Tools

Jira, Notion, GitHub, Zeroheight.